Spotify hosted the launch event for Talal Qureshi’s album “Turbo” as part of their playlist launch, “Pakka Hit,” at Collabs in Lahore. The event was a celebration of innovative music and visual artistry, bringing together renowned artists such as Blal Baloch, Ashir, Natasha Noorani, and Talal Qureshi himself, creating an unforgettable experience for the audience.
KCR Studio was responsible for the visual artistry of the event, with Jahanzeb Safder Khawaja and Jazib Ali leading the creative execution. My role encompassed multiple facets:
The stage design featured cutting-edge mesh projection, transforming the space into a visually stunning backdrop that complemented Talal Qureshi’s energetic performance. The visuals were crafted to reflect the themes of speed, innovation, and creativity inherent in the album “Turbo.”
Through a combination of live visual manipulation and pre-designed 3D graphics, the event created a captivating narrative that resonated with the audience, enhancing their connection to the music and the artist.