About
Creative
Technologist
& VFX Artist
// Background
Bridging creative direction and emerging technology — across advertising, music, and live production.
I am a creative technologist and VFX artist currently leading AI production pipeline development at an AI Intelligence department. My work spans the architecture of generative media workflows, internal tooling for advertising production, and end-to-end campaign delivery.
Over seven years of self-directed practice across CGI, 3D generalist work, motion graphics, and live event visuals — credits include a Grammy-nominated album cover, Coke Studio Pakistan, Sony Pakistan, and Boiler Room. Every skill is the product of hands-on work, not formal training.
Recent focus: building scalable AI systems where creative intent and machine output converge cleanly — without compromising on quality or craft.
// Disciplines
01
VFX & CGI
Broadcast-grade 3D and visual effects for advertising, music production, and brand campaigns. From product visualization to full CGI environments.
BlenderAfter EffectsDaVinci ResolvePhotoshop
02
AI Production
End-to-end generative media pipeline design — from model integration and prompt architecture to production-ready asset delivery at advertising scale.
ComfyUIGenerative AIPipeline ArchitectureWorkflow Design
03
Live & Realtime
Audio-reactive and generative visual systems for mainstage events, festivals, and LED installations — engineered for reliability under live conditions.
TouchDesignerUnreal EngineProjection MappingVisual Jockeying
04
Motion & Campaigns
Motion graphics and creative direction for advertising campaigns — concept development through final delivery, across streaming, music, and brand contexts.
After EffectsDaVinci ResolveCreative DirectionCampaign Strategy
// Skills
3D & Visual Production
Realtime & Events
AI & Generative
Creative & Direction
// Experience
Seven years
of building
what's next.
2018 — 2021
Independent Creative Practice
Self-taught foundation across CGI, motion graphics, VFX, and live visuals — built entirely through project work. Early credits span live music events and mainstage productions, alongside animation and brand work for local and international clients.
2021 — 2022
Motion & Live Visual Production
Designed motion identities and animated visual systems for esports tournaments, brand launches, and digital campaigns. Deepened live event work, producing real-time audio-reactive visuals for mainstage performances.
2022 — 2023
Mograph & Brand Content, Studio
Joined a creative production studio environment, delivering high-volume social motion content and logo animations for national digital brands. Managed client briefs directly across multiple concurrent accounts at scale.
2023 — 2025
3D Generalist, Advertising & Brand
Delivered product CGI, renders, and animations across 15+ national brand campaigns spanning FMCG, retail, and lifestyle. Managed complete 3D production cycles independently, working directly with creative directors.
2026 — Present
Creative Technologist, AI Intelligence
Building the first end-to-end AI ad production pipeline at a leading advertising group — spanning storyboard generation through final grade. Delivering AI-generated campaigns for national and global brands and developing proprietary internal tooling.